There are many lessons we can learn from Elton John, he’s a testament to career longevity in one of the world’s toughest industries; Show business.
‘Rocketman’ hits cinema screens across the country this month. The leading man Taron Egerton, from North Wales who plays Elton John is going to take us on a wild ride! We have high hopes as the movie director Dexter Fletcher also directed the brilliant Bohemian Rhapsody, released back in 2018.
We’re about to get an insight into the rocketman’s life and how it went to infinity and beyond. The soul man had passion, charisma and true grit to accompany him on his career journey – 3 attributes needed when starting and running your own business no matter the industry or location.
Here’s 3 business lessons we can take away from the rocketman himself:
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Appeal to your audience, stand out and be different from your competition
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Know your strengths and weaknesses and collaborate for success
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Delight your customer base
Let’s take a look in more detail:
Appeal to your audience, stand out and be different from your competition.
Whether starting to think about your new business branding or about freshening up your existing one, make sure you’re being true to yourself and your business. Consider if your brand reflects your values and what your business stands for. Keep in mind what your vision is for the future of the company, not just present day.
Find out more about branding from this blog: 7 Essentials for Strong Company Branding
Particularly in the early years, John oozed his innovative edge which set him apart as an artist and brand. We have to agree that the name ‘Reginald Dwight’ doesn’t quite have the same ring to it as ‘Elton John’ does it.
Once ‘Elton John’ was created, to become the rock star person he wanted to become, the old Reggie had to be forgotten.
The Rocketman’s career now spans an impressive 57 years. This is truly remarkable and is ‘lightyears’ in the entertainment business.
Know your strengths and weaknesses (collaborate for success)
Do what you do best, which ideally is your passion. If there’s an integral part that enhances what you do, it would make commercial sense to collaborate to become a power team and partner for success.
These partners should have similar, if not the same values as your business and be reliable to deliver – so expectations about quality and service should be discussed and aligned for the partnership to start off as it means to go on.
Elton John has worked with Bernie Taupin, being his songwriting partner since 1967. Collaborating on over 30 albums, their partnership has achieved in excess of 300 million record sales, making the rocketman one of the best-selling music artists on earth.
Delight your customers
Be great at what you do and don’t settle for any less. Are your products and services the best they can be? Room for improvement is always a good mindset to have.
Review your business as a whole on an annual basis to assess possible produce/service enhancements, other improvements, marketing communications, performance, goals and if you’re on track for your vision to become reality or have you achieved your vision and ready to set a new one?
Bernie Taupin once commented “if you don’t have the product it’s not going to work.”
Elton John has not only stormed the charts with hits such as ‘Goodbye yellow brick road’ and ‘Your song’ but has also achieved success in musical films such as the 1994 version of Disney’s The Lion King and in theatre composing the music for Billy Elliot the Musical among others.
Applying these 3 lessons will surely set a course for aligning your business universe and navigate you to a business full of longevity.
“Music has healing power. It has the ability to take people out of themselves for a few hours”. - Elton John
Rocketman the movie, based on a true fantasy will inevitably reveal highs and lows, trials and tribulations and gift us an insight into what it takes to ‘make it’.
If you’d like to collaborate for success, contact us today to discuss your goals and aspirations. We’d love to hear what you’ve got on your mind.
Contactable in a variety of ways, we’ll guide you [here] to choose your preferred method. Thanks for reading, and hope to speak to you soon.
