Developing a Unique Brand Identity
The terms "brand" and "logo" are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing...continue reading
3 Growth Strategies Used By The Most Successful Companies
Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Growth is fundamental to a business' survival. Roughly 66% of businesses survive their first two years...continue reading
19 Instagram Accounts With the Most Followers (& What Marketers Can Learn From Them)
When Instagram was first released, it was thought of only as a fun, visual social media network. Nowadays, it's also used as a major content promotion tool for brands and influencers. In fact, according to Sprout Social, 80% of Instagram users follow a brand,...continue reading
Social proof and how your business can benefit from it
What Is Social Proof? Social proof is the idea that consumers will adapt their behaviour according to what other people are doing. It makes sense, right? When we see a line of customers waiting to eat at a restaurant or...continue reading
Chernobyl: What would you have decided to do for the best?
HBO's series ‘Chernobyl’ is currently the highest rated TV show on IMDb and the final episode is airing on Sky Atlantic Tuesday, June 4th. The historical drama has brought back to our attention the sheer devastation this disaster created over...continue reading
How to Do Keyword Research for SEO: A Beginner’s Guide
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimise their websites for search: keyword research. Well, the need to do keyword...continue reading
Planning: How to Rule Your Own 7 Kingdoms
After all 9 Great Houses of Westeros, 8 Seasons, 7 Kingdoms, 6 Direwolves, 5 Kings, 4 White Walker Horsemen, 3 Dragons, 2 Deadly Weddings… and 1 Iron Throne - It’s Over. Game of Thrones first aired in April 2011 and...continue reading
How to Upload Documents and Presentations on LinkedIn
Does this content marketing formula sound (very) familiar? Create content Publish content on my company's website or blog Post the link on all my social channels Cross fingers and hope my audience bites In April 2019, LinkedIn announced that users...continue reading
3 Lessons We Can Learn From The Rocket Man For Successful Business Longevity
There are many lessons we can learn from Elton John, he's a testament to career longevity in one of the world’s toughest industries; Show business. ‘Rocketman’ hits cinema screens across the country this month. The leading man Taron Egerton, from...continue reading
Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That
As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. You write copy, segments lists, think about conversion opportunities, and report on monthly metrics. It’s a big job — and...continue reading
What Is a Landing Page? All Your Questions, Answered
If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you're trying to generate leads for your business, and you don't have at least a few...continue readingDiet Coke Launched New Branding & Can Design
Diet Coke Launched New Branding & Can Design Many years after making a huge splash with the introduction of Diet Coke, Coca-Cola announced that the product while leaving the recipe of the beverage unchanged is now getting a complete...continue reading