Race The Dragon
Nationwide dragon boat racing events in the UK.
MISSION WE CHOSE TO ACCEPT:
Race the dragon required a fully automated ecommerce platform and a new website that gave users the opportunity to explore and uncover the fuel behind their brand.
- ClientRace The Dragon
- IndustryEvents
- ServicesBranding / Web development / Photography
- Websitewww.racethedragon.com

THE CHALLENGE: Wahoo were appointed to refresh the website for Race the dragon. Their plan was to create further digital awareness but their previous site was dated and didn’t have the ecommerce functionality they needed to cater for their audience.
Race the dragons’ ambition was to ‘Change the Game’ when it comes to digital fan engagement and Wahoo were set the challenge to re-define how the brand could engage fans through the creation of an innovative new website.



Phil and the team at Wahoo have consistently exceeded our design expectations. They are creative, proactive and very customer focussed. We like to build ongoing relationships with our supplier partners and feel Wahoo have become part of our team.
Dan WIndsor

Wahoo managed the entire project, streamlining and de-cluttering the old site, writing copy, selecting images, photography and advising on content.
As with each of our projects, before commencing the execution, Wahoo carried out a detailed analysis of the audience to deduce key audience insights and fuel our online strategy. Our customer experience strategy centres around the content consumption patterns of typical racing fans.