The Log People

Family-run sawmilling & firewood company


The Log People Ltd is a family-run sawmilling and firewood business based in Oswestry. They supply ready to burn hardwood, softwood and kindle to homes and businesses throughout North Wales and the North West of England.

  • ClientThe Log People
  • IndustryManufacturing
  • ServicesBranding / Web development / Print / Photography
The Log People

We were tasked with providing an ecommerce platform that allows for rapid expansion through features and advanced functionality. With a burning desire to get this right, our ecommerce focused design and development teams worked their magic to deliver a vastly improved customer experience, along with a more streamlined system for managing orders and website content for the The Log People team.

Our first goal was to create an improved user experience for both new and existing customers, to make the online experience easier so customers felt empowered to self-serve, rather than having to calling up to place an order or register for an account which had been a fairly common occurrence.

We worked closely with The Log People to understand common questions being asked by customers and the purchasing challenges their customers regularly encountered, this gave us some important insight which helped to shape the new website.

The Log People
The Log People
The Log People

Sarah Fleetwood

The Wahoo Team have proven to be very creative and proactive. Topped with an excellent attitude and work ethic.
Marketing Manager - The Log People

Alongside this the site design needed to reinforce the core brand values of quality, reliability and great service, while clearly presenting product information and tips, together with customer support. We recognised early on that all of these were factors in convincing potential customers to buy online.

The Log People

The team at The Log People Ltd are delighted with the new website; their strong visual identity and the ease of use has already attracted a number of compliments and exciting new enquiries.

Not only have they received a contemporary and customer-centric website, but we have also ensured that the The Log People Ltd team are happy to take the website forward. The site has an easy-to-manage WooCommerce backend to ensure their products and offers can be updated regularly.

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